![](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/6bcc732e-99a8-41a0-a876-a8566ffb1425_rw_1920.jpg?h=f8b660567a3aa6b8d52d420f6d52f3c5)
Old North State BBQ is a restaurant located in Raleigh, NC. They are famous for their delicious food and chopped barbeque. Below is my process for designing the logo and brand guide.
![rough sketches](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/bf062cf8-4cea-4e35-86d4-2508bcf819fd_rw_1920.jpg?h=1a24f3121e0ed43b3d737ecb0ca96b75)
rough sketches
![digital roughs](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/2925eb8a-e54a-471a-82ed-3e9519af4a08_rw_1920.jpg?h=3f55753bef854a05b583f2212955fc8d)
digital roughs
When coming up with sketches, butcher's knives immediately came to mind. I also wanted to incorporate a fire in a creative way. When I think of BBQ I always think of a hot fire.
![](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/180743f3-454c-4ee4-96ad-c6875c5b85b9_rw_3840.jpg?h=321f73358d8016d297eef1f8ce3e2396)
Brand Guide
When designing the logo, I went with red and gray because they contrasted well. The butcher’s knives represent the knives that chop the BBQ. Since their food is hot, fresh, and spicy, I added fire to the background as a part of their identity. The colors red, orange, and gray worked well together.
![](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/5e75316e-af55-4c00-b593-9db597d8cac0_rw_3840.jpg?h=0e0ba41cfee01f1a73994910d5ace2b1)
Target Audience
Old North State BBQ is targeted toward 25-40-year-old males or females in the Carolinas that have a love for BBQ and savory cuisines.
![flyer](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/7954f0eb-fe28-4e37-8bcd-a4f14e3f9223_rw_1920.jpg?h=35f380e3e55f82891e9e6711a7358e30)
flyer
![cups](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/2afeac07-1aa1-43bc-9a76-25d24af3a442_rw_3840.jpg?h=368f738d0973db63fcc041fba3bb5681)
cups
![napkin](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/9733b080-6ad3-47b8-8f6f-f53749b5cf4a_rw_3840.png?h=0495e9ce376663f3a9549f3b5edfaefd)
napkin
The Flyer is an advertisement for their new chicken wing flavor Spicy Honey BBQ. I used the fire to emphasize the spice level. On the cups, napkin, and cap is the old north state logo. I used Adobe Illustrator for the logo and flyer and photoshop to create these mockups.