![](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/8222f281-d482-4e78-af73-b430915f0d44_rw_1920.jpg?h=0adbb56ae70b01031aa4c6c8c5addca8)
Old North State BBQ is a restaurant located in Raleigh, NC. They are famous for their delicious food and chopped barbeque. Below is my process for designing the logo and brand guide.
![rough sketches](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/594b156a-de70-4596-8af6-03e495091301_rw_1920.jpg?h=22bf1450961464e10606f673fdc424fa)
rough sketches
![digital roughs](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/8b74b75e-78b2-4439-b8a1-28a9efd57f73_rw_1920.jpg?h=05296272ede9104e8a111796ac99c0b6)
digital roughs
When coming up with sketches, butcher's knives immediately came to mind. I also wanted to incorporate a fire in a creative way. When I think of BBQ I always think of a hot fire.
![](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/f2813a36-d7d5-459b-85fb-6e53684e5583_rw_3840.jpg?h=b9a7a79bc98359e3b6b057aaed27175e)
Brand Guide
When designing the logo, I went with red and gray because they contrasted well. The butcher’s knives represent the knives that chop the BBQ. Since their food is hot, fresh, and spicy, I added fire to the background as a part of their identity. The colors red, orange, and gray worked well together.
![](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/0a5e9c50-924d-4abd-9c1c-979eb81d204c_rw_3840.jpg?h=54ed2369538ec2bf218d53f1d7301bf8)
Target Audience
Old North State BBQ is targeted toward 25-40-year-old males or females in the Carolinas that have a love for BBQ and savory cuisines.
![flyer](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/7b7da6ee-4bd3-4d91-96b9-afc6595165f3_rw_1920.jpg?h=f534a078c56ee6f22ee2c420c6ba15e2)
flyer
![cups](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/f1606231-fcdc-4848-be6e-01dcaddaca2b_rw_3840.jpg?h=6a6c9f8175cd910532dff428d2c717ba)
cups
![napkin](https://cdn.myportfolio.com/37060e11-6583-4cb6-8197-aa5f42d273bc/5dc712fd-df68-4575-985c-51272c568ab5_rw_3840.png?h=c43c2e5b0526aa4f146379342319dfc0)
napkin
The Flyer is an advertisement for their new chicken wing flavor Spicy Honey BBQ. I used the fire to emphasize the spice level. On the cups, napkin, and cap is the old north state logo. I used Adobe Illustrator for the logo and flyer and photoshop to create these mockups.